No, blogging is not the end all be all when it comes to marketing and media relations. It is, however, a powerful tool that enhances word of mouth marketing efforts.
Did you know that word of mouth marketing is the number 1 way that many products are sold to day? Tell a friend you like something and they will tell 10 friends. Those 10 friends will tell 10 more, and so on. Tell someone you DISlike something, and the effect is multiplied tenfold.
How does blogging tie in to this? Blogging is, effectively, word of mouth marketing to an audience of your friends, only they are readers. Blog browsers are looking for more information, and many are coming across blogs via search engines and other seemingly unrelated terms. Many readers to my blog for example, come there via search engines regarding a particular wine brand, and they stay to read the article to learn more.
The reason I mention this is that we, as wine bloggers, are in need of support to help send those who can’t quite find the extra pennies, to Walla Walla. I am asking you to consider a donation to the scholarship fund because it will help a wine or food blogger attend the show of the century, where we share, learn and educate the wine community on what a blogger is. And there are many kinds!
In return, we will spot light your company on this blog as well as our individual blogs, and we ask each scholarship recipient to write a biography of themselves as well, and encourage them to reach out to thank the sponsors.
This year, we are travelling to a new wine region in Walla Walla, WA. Give your brand a chance to shine!
If you would like more information on how you can donate, or anything else, please don’t hestitate to email us at wbcscholarship at gmail dot com.